The Carphone Warehouse Group (“Carphone Warehouse”) today announces that it is suspending its sponsorship of Channel 4’s Celebrity Big Brother programme. Charles Dunstone, CEO of The Carphone Warehouse said: “Our concern has rapidly mounted about the broadcast behaviour of individuals within the Big Brother house. We are totally against all forms of racism and bullying and indeed this behaviour is entirely at odds with the brand values of The Carphone Warehouse. As a result we feel that as long as this continues we are unable to associate our brand with the programme.
“We had already made it clear to Channel 4 that were this to continue, we would have to consider our position. Nothing we saw last night gave us any comfort. Accordingly we have instructed Channel 4 to remove our sponsorship name and branding with immediate effect.”
I’m not surprised.
We watched Big Brother in our house last night. Scottish was particularly sickened, I think, but I certainly wasn’t far behind him. Jade was nothing short of hysterical, and those two insipid girls she’s befriended are much too brainless to do anything but laugh at her. I admire Shilpa for keeping her calm and dignity in the face of such abuse, but I’m disgusted with this country of ours for awarding ‘celebrity’ to people like Jade Goody. God GOD, what is she? And of course they’re being racist, Ofcom! ‘I wish she’d just fuck off home!’ ‘She doesn’t even know how to speak English!’ ‘Maybe they eat with their hands where she’s from?’ ‘Go back to the slums… ‘ What is not racist about that, exactly? Calling it ‘the bitchiness of girls’ is trivialising something very serious.
I don’t think I’m going to watch any more of Big Brother because it’s not deserving of viewers, frankly. The sooner they pull the plug on it (and Jade) the better.
I better stop now for I’m fearful of giving myself a heart attack. Breathe…
Edited some time later to add this. It’s from popbitch.com but that shouldn’t make it any less interesting or conspiratorial.
Since Jade Goody shot to fame on Channel 4 she has had the same management as Celebrity Big Brother host Davina McCall, and both Big Brother spin-off show hosts, Dermot O’Leary and Russell Brand, as well as last year’s Celebrity Big Brother winner Chantelle. So is it any surprise that C4 and CBB producers are so reticent about condemning the racist bullying, led by Jade, on their show? They have their own interests to protect.